Job Description

Brand Marketing Manager

Manage and lead the process of developing the marketing/business plans for one or more restaurant concepts.

• Responsible for leading a team in strategic planning, delivering and executing all marketing programs – including TV, Radio, newspaper, direct mail, email, collateral, digital, social, Local Store Marketing and website
• Work with Senior VP of Operations, VP of Operations, and Regional Directors/Managers & GMs in each market to establish relationships in the community that can deliver company goals
• Assist in the development of calendar promotions and menu evaluation and testing
• Work effectively with other department heads, ie, Purchasing, Training, IT, Culinary, etc. to fully review and develop all action plans related to quarterly promotions to ensure all aspects of the promotion are executed fully and successfully
• Work with vendors and agencies to manage creative process through final implementation, including production, photo-shoots for TV and print
• Responsible for execution of all promotions, special holiday promotions utilizing various media including print, broadcast, outdoor and internal collateral pieces
• Negotiate all print, outdoor, photography, videography, and other media, enhancing value-added opportunities while controlling costs

• Bachelor’s degree in Business Administration, Marketing or related field
• Marketing experience of at least 4 years
• Basic knowledge of media buying, print, broadcast (TV, Radio & Cable), digital, outdoor, transit, social media and direct mail

What we offer you:

• Multiple benefit plans to suit your needs
• Paid Time Off
• 401K
• Opportunities for advancement
• Positive and respectful work environment where diversity is valued
• Generous employee discounts on dining, retail, amusements, and hotels
• Community volunteer opportunities

Disclaimer : The above information is intended as a high-level overview of the responsibilities and qualifications for the position and does not represent the full job description which will include all responsibilities, skills, duties, requirements, and working conditions associated with the job. For more information or to see the full job description, contact the Human Resources department at the location in which you are applying.

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